the boy your man could smell like

new spice?

benetton's global fashion community

benetton are building on the community they originally started to find 20 models from around the world for their new campaign. 'it's my time' proved so successful that they decided to make it permanent thang.
more at www.casting.benetton.com

a living portrait of jonny cash

the johnny cash project is a global collective art project inviting people draw/paint a single image to create a personal portrait of mr cash. the images will then be combined to create a music video for "ain’t no grave". long live jc.
www.thejohnnycashproject.com

american apparel by real people

american apparel invited lookbook.nu users to submit outfits that featured their clothes to create their new lookbook. interestingly none of it is as overtly sexy/smutty as their usual work. more at americanapparel.net

old spice 'the man your man could smell like' tribute

the eternal moonwalk

studio brussels have created the eternal moonwalk where people upload themselves to connect to a long moonwalk congo line. check it out at www.eternalmoonwalk.com

moby let's people shoot what they want for his new videos

Moby 'Wait For Me' by Jessica Dimmock and Mark Jackson from Moby on Vimeo.

more at moby's blog
you can get in on the act at mobygratis.com

it's no picnic. yes it is.

viewers make their own commercials for this chocolate bar by trying to eat it in 30seconds. more at www.itsnopicnic.tv

pepsi will pay you to refresh the world

the art of the trench

an interesting portrait of 1 trenchcoat and lots of people.
more at artofthetrench.com

now it's your turn to be hped (the computer, not the sauce)

how the flight of the conchords flew

how tv used non-tv to promote itself. everyone dan be brit and jemaine via social media and good ol' user generated content.
see more at www.flightlipdub.com