social media monopoly

give the orang-utans a break

the video that turned into an online social media pr nightmare for nestle. the whole story here

g-star is recruiting ‘regular people’

"the global fashion brand has adopted the culture of social media to not only recruit the best photographer, the most outstanding youtube video producer, the most addicted twitter user and the most active facebook user they can find." more at psfk

brands do good via social media

more at mad and adweek

how the flight of the conchords flew

how tv used non-tv to promote itself. everyone dan be brit and jemaine via social media and good ol' user generated content.
see more at www.flightlipdub.com