how many of your online friends would back you in a fight?

a giant paint fight amongst a couple people and their online friends in a samsung viral. how many of yours would turn up?

toy soldiers

turning kid soldiers back into kids with unicef's cute new direct mailer. more here

this weeks latest and greatest virals and why

the adage article

not just a pretty face(book)

estee lauder are offering free makeovers and photo for your online social network profile pic.
more at adage and www.facebook.com/EsteeLauder

the battle for milkquarious

a trippy rock opera for milk. of course. see the whole 2o minutes in all it's zaptacular glory at www.milkquarious.com

she's heeeeeeeeeeeeeere

how wk launched caroline, the film. more here

levi's treasure hunt for $100k

more at goforth.levi.com/fortune

levi's pioneers

the next stage in levi's 'go forth' featuring a poem by walt whitman.

nike on digital

nike, wk, akqa and mindshare talk nike just doing it. interview here

no boobies on iphone?

iphone app censors dirty calculator words. but what if you really need to use the number 5318008?
more at revolution mag

talk to your daughter before unilver does

from the makers of dove and axe...
more at whatswrongwiththezoo
and the original...

on yer bike

now it's your turn to be hped (the computer, not the sauce)

nokia's new booklet

guy catches laptop in his butt

ouch

red bull's pitstop in times square

microsofts big waterslide

oops, i gave it away that it's microsoft

world record mattress dominoes

entertainment to sweeten the message using for a good cause

more at influx here

stefan sagmeister on the importance of taking time out (and bali) via TED

every 7 years stefan sagmeister closes his studio for 1 year and does stuff.

crowdsourcing marketing for new zombie film

vendetta films decide to give the marketing budget of the new zombie film, '[rec]2' to whoever can make the most buzz about the film.
more details at www.rec2.co.nz

it's all about context