alex bugowsky talks about stuff (1 of 6)

happy cheating!

and another 3 on youtube.

domino's pizza turnaround

freshly baked book

"The old way of selling was to create safe, ordinary products and combine them with mass marketing. The new way is to create truly innovative products and build the marketing right in. But how does a brand make the transition from old to new? According to advertising gurus Alex Bogusky and John Winsor, it starts with the realization that the message is not the product, the product is the message. In Baked-In, they offer a step-by-step guide on how brands can adapt and thrive in this brave new world. Using these tools, Bogusky and Winsor have successfully marketed some of today’s most important brands, including Google, Nike, Microsoft, Patagonia, Toyota, and Burger King. They reveal how, through tools at hand — product design, brand history, internal collaboration — and the new tools of digital technology — YouTube and the web in general — companies can succeed in the 21st-century marketplace."
article here
order it here

if i had a dollar for every new AR campaign...

...i could get a whopper!

alex bogusky interviews alex bogusky on success

http://alexbogusky.posterous.com/why-not-take-a-moment-to-define-success-befor

alex bogusky talks twitter and glue

agencynil's response to crispins ebay auction

www.crispinvsagencynil.com

crispin auctions off it's interns on ebay

the auction page on ebay here