there's still life in a book

the malcolm gladwell book generator

try it at www.malcolmgladwellbookgenerator.com

a face book

When Facebook becomes a book from Siavosh Zabeti on Vimeo.

"DDB Paris created the 'Flashback Book' to launch Bouygues Telecom's Facebook platform. Flashback Book allowed social networkers to create limited edition books based on their status updates and photos. Users could include up to ten friends and designate a timeframe of the content to be covered. The limited run of 1,000 books were gone within an hour of the promotion's launch."

the 13 of the most essential words of all time

more at brainpickings

iphone book

account up for review?

"Being put up for review is akin to having your spouse announce in front of everyone you know that he or she no longer loves you and for the next several months he or she will be seeing other people -- dozens of smarter, younger, cooler people, many of whom, by the way, you know quite well -- and then having all sorts of kinky, experimental sex with the most interesting and promising of them, probably no more than six, often doing many of the things that you may have once suggested but were never allowed to."

freshly baked book

"The old way of selling was to create safe, ordinary products and combine them with mass marketing. The new way is to create truly innovative products and build the marketing right in. But how does a brand make the transition from old to new? According to advertising gurus Alex Bogusky and John Winsor, it starts with the realization that the message is not the product, the product is the message. In Baked-In, they offer a step-by-step guide on how brands can adapt and thrive in this brave new world. Using these tools, Bogusky and Winsor have successfully marketed some of today’s most important brands, including Google, Nike, Microsoft, Patagonia, Toyota, and Burger King. They reveal how, through tools at hand — product design, brand history, internal collaboration — and the new tools of digital technology — YouTube and the web in general — companies can succeed in the 21st-century marketplace."
article here
order it here

generation a by douglas coupland

doug talks letters and his new book.
customise your own copy of his new book here