take off your clothes. turn on the webcam.

There's no need to submit yourself to those harsh dressing room fluorescent lights now that Zugara's augmented reality dressing room app, Fashionista, has made it into the real world. The app is now being put to use on the online shopping site tobi.com. Shoppers use an AR marker to help them get into the right fitting position. With a simple flick of the wrist they can see how they fare in the site's different fashions. If shoppers can't decide if that bright pinks dress makes them look fat, they can take a picture and upload it to Facebook to get friends' opinions. (via creativity)

are you a chair or a table?

ikea promotes itself through facebook

get to the good things

Nokia teamed with Swedish agency Farfar to erect the "World's Biggest Signpost" in the center of London. The 50 meter tall, six ton motorized arrow showed off the "Good Things" feature of Nokia's Ovi Maps navigation system. Nokia phone owners would input their favorite haunts to a dedicated site, the giant LED arrow would display the name and direction of the spot, and change its position to point to it. (from creativity)

the world's highest commercial

and possibly the creatives too...