paralized graffiti writer tags again

SE2 EP4 - Eyewriter Tempt LA

nice one F.A.T. more here

iphone book

top 10 digital campaigns from campaign

1. Nike
Nike+
R/GA
2. Fiat
Ecodrive
AKQA
3. Carling
iPint
BMB
4. Radio1
Musicubes
Agency Republic
5. Mercedes
A to S
Agency Republic
6. Pot Noodle
Hysterical girlfriend
Glue
7. Axe
Feather
Dare
8. NSPCC
Someone to turn to
Agency.com
9. Mini
Follow the white rabbit
Profero
10. Yell.com
Results for Real Life
AKQA

walk with giants

audio walking tours for johnnie walker by richard branson, lewis hamilton and sir john hegarty
more at www.johnniewalker.com

tony hawk is dogtastic!

from droga 5 for tony hawk

gap turns shopping on it's head

just like shopping down under...

twitter's $6 logo

"The bird on Twitter’s home page, familiar to millions, is small, cute and fun, and implies communication and anticipation. One might say it’s the perfect graphic for Twitter. Yet the company paid its designer at most $6 (via istock photo), without attribution."
read more here

esquires' AR issue

the future of magazines with robert downey junior

instant creative solutions!

go to instantcreativesolutions.com

the gravitational pull of pepsi's new logo

lot's of pulling - check out the whole rationalisation of the new logo here

from flickr to cultural phenomenon - "yeah!" from germany

what started as a graffiti comment on a poster, shot by our friend miguel martinez and posted on his flickr page, was picked up and became a cultural phenomenon in pre election germany.

you're welcome

getting warmer

a fun mobile treasure hunt for expedia by some students at rmit, melbourne
more at www.jasondeacon.com

how to go viral

buy nothing! for free!

more here

orcon broadband connects new zealand with iggy pop

more fun stuff from vw's fun theory

take off your clothes. turn on the webcam.

There's no need to submit yourself to those harsh dressing room fluorescent lights now that Zugara's augmented reality dressing room app, Fashionista, has made it into the real world. The app is now being put to use on the online shopping site tobi.com. Shoppers use an AR marker to help them get into the right fitting position. With a simple flick of the wrist they can see how they fare in the site's different fashions. If shoppers can't decide if that bright pinks dress makes them look fat, they can take a picture and upload it to Facebook to get friends' opinions. (via creativity)

are you a chair or a table?

ikea promotes itself through facebook

get to the good things

Nokia teamed with Swedish agency Farfar to erect the "World's Biggest Signpost" in the center of London. The 50 meter tall, six ton motorized arrow showed off the "Good Things" feature of Nokia's Ovi Maps navigation system. Nokia phone owners would input their favorite haunts to a dedicated site, the giant LED arrow would display the name and direction of the spot, and change its position to point to it. (from creativity)

the world's highest commercial

and possibly the creatives too...

freshly baked book

"The old way of selling was to create safe, ordinary products and combine them with mass marketing. The new way is to create truly innovative products and build the marketing right in. But how does a brand make the transition from old to new? According to advertising gurus Alex Bogusky and John Winsor, it starts with the realization that the message is not the product, the product is the message. In Baked-In, they offer a step-by-step guide on how brands can adapt and thrive in this brave new world. Using these tools, Bogusky and Winsor have successfully marketed some of today’s most important brands, including Google, Nike, Microsoft, Patagonia, Toyota, and Burger King. They reveal how, through tools at hand — product design, brand history, internal collaboration — and the new tools of digital technology — YouTube and the web in general — companies can succeed in the 21st-century marketplace."
article here
order it here

how experiences are becoming the new advertising

full article by garrick schmitt at adage.com

Red Bull: Red Bull basically pioneered the experiential category. Not only did the brand rise to prominence by sponsoring alternative athletes and lifestyles, it went further by creating its own events, like Red Bull's Flugtag and even its own sports like Red Bull's Crashed Ice, which takes over old Quebec with a mix of hockey and motorcross. Even the brand's website has morphed into a blog, much like today's most popular publishers.

Camper: Most of us in the U.S. think of Camper as purely a comfortable yet stylish shoe brand. But the Spanish company is much more and pursues a brand ethos that's both traditional, cultural and fashion forward simultaneously. Proof: Casa Camper, stylish (but laid back) hotels in Barcelona and Berlin that embodies the brand's essence. Ditto for Camper Together which taps up and coming artists to create one-of-a-kind boutiques.

Guinness: Guinness may be 250 years old, but it's acting like a much, much younger marketer. The company has embraced experiential branding both literally and figuratively with its "It's Alive Inside" positioning. For its anniversary, Guinness offered up Remarkable Experiences, including a trip into space. It also released a pub-finder iPhone application with a social media twist. More impressively, the brand created the Guinness Storehouse, a seven-story building that functions as both museum and pub, that has now become one of Ireland's top tourist attractions. And, more recently, Guinness even wired up its rugby team with RFID tags (including balls and players) to capture a whole range of statistics about how fast, powerfully and effectively the game is played.

UNIQLO: Few companies have so used digital like Uniqlo to both build a brand and breakthrough to new consumers -- and on a truly global scale.The Japanese retailer surprises and delights consumers at every turn, whether through innovative iPhone applications, calendars, e-commerce, stylebooks and microsites. Uniqlo's experiential efforts not only express the brand, but reach new consumers who may live thousands of miles away from the nearest retail location.

Virgin America: Virgin America has gone further than most, ensuring that the experience is the marketing -- and advertising in many cases. The brand targeted tech-savvy consumers early on with its Red system entertainment console and in-flight WiFi. It showed off its dramatic interiors in promotions with Diggnation and YouTube celebrities; became an early adopter of Twitter for customer service; and reinforced its brand values through its simple booking engine on VirginAmerica.com. And now, for the holidays, Virgin America is partnering with Google to offer free WiFi for travelers.

Nike: Nike, of course, has been moving in this experiential direction for a few years. 'We're not in the business of keeping the media companies alive,'' Nike's Trevor Edwards told the New York Times in 2007. ''We're in the business of connecting with consumers.'' And so they have. The company continually earns kudos for consumer experience breakthroughs like Nike+, its online running community; the Human Race, a global running event; and more recently the Livestrong Chalkbot which enabled users to submit a text message that would be painted (digitally) on the route of the Tour de France.

the art of the trench

an interesting portrait of 1 trenchcoat and lots of people.
more at artofthetrench.com

target your market

you might think 'hot chicks' is a relatively well defined target market but just how niche can you go? check out:
hot chicks with fists in their mouths
hot chicks smiling at ground zero
hot chicks plunging their toilets
hot chicks with dogs with boners
hot chicks picking up dog shit
hot chicks with hot dogs in their mouths

mcdonalds idol

mcdonalds started a karaoke competition amongst their staff. article here

one walk for charity in china

website here at onefamily.org.cn/onewalk
video here

david carson on powerpoint, the communication of emotion and stuff

be like steve jobs

learn steve jobs' presentation secrets.
an example: "A demo. Neuroscientists have discovered that the brain gets bored easily. Steve Jobs doesn't give you time to lose interest. Ten minutes into a presentation he's often demonstrating a new product or feature and having fun doing it. When he introduced the iPhone at Macworld 2007, Jobs demonstrated how Google Maps worked on the device. He pulled up a list of Starbucks stores in the local area and said, "Let's call one." When someone answered, Jobs said: "I'd like to order 4,000 lattes to go, please. No, just kidding."
more here

ex-ad guy makes the world smile

after selling his agency, brian mullaney started smile train, an international charity that provides cleft-lip and cleft-palate surgery to children around the world.
ad age article here