limited edition ad campaign in tokyo brings all the girls to the yard

the country where everything from lv handbags to kit kats come in limited editions, now bring you limited edition ad campaign. more here

be sun sound

australia's cancer council has released an simple audio track (by ben lee) to remind people to cover up this summer. more here

basically a 9 minute ad for the new mercedes gullwing

'the fast and famous' - an ode to 70's car film 'rendezvous' with jay leno behind the wheel of the new mercedes gullwing. not the magic of the original though.
and the making of:

holidize your website

happy holidayizing

how youth brands do mobile in japan

Harnessing Mobile Marketing To Connect With Today's Youth - How Youth Brands In Japan Do It Right

more at mobileyouth.org

magazines that died in 2009

check out the advertising age article here

adidas ar sneaker

more at wired

piano iphones

google chrome goes old school

a transformer suit that, well... transforms

guitar hero+christmas lights=brilliant

paralized graffiti writer tags again

SE2 EP4 - Eyewriter Tempt LA

nice one F.A.T. more here

iphone book

top 10 digital campaigns from campaign

1. Nike
Nike+
R/GA
2. Fiat
Ecodrive
AKQA
3. Carling
iPint
BMB
4. Radio1
Musicubes
Agency Republic
5. Mercedes
A to S
Agency Republic
6. Pot Noodle
Hysterical girlfriend
Glue
7. Axe
Feather
Dare
8. NSPCC
Someone to turn to
Agency.com
9. Mini
Follow the white rabbit
Profero
10. Yell.com
Results for Real Life
AKQA

walk with giants

audio walking tours for johnnie walker by richard branson, lewis hamilton and sir john hegarty
more at www.johnniewalker.com

tony hawk is dogtastic!

from droga 5 for tony hawk

gap turns shopping on it's head

just like shopping down under...

twitter's $6 logo

"The bird on Twitter’s home page, familiar to millions, is small, cute and fun, and implies communication and anticipation. One might say it’s the perfect graphic for Twitter. Yet the company paid its designer at most $6 (via istock photo), without attribution."
read more here

esquires' AR issue

the future of magazines with robert downey junior

instant creative solutions!

go to instantcreativesolutions.com

the gravitational pull of pepsi's new logo

lot's of pulling - check out the whole rationalisation of the new logo here

from flickr to cultural phenomenon - "yeah!" from germany

what started as a graffiti comment on a poster, shot by our friend miguel martinez and posted on his flickr page, was picked up and became a cultural phenomenon in pre election germany.

you're welcome

getting warmer

a fun mobile treasure hunt for expedia by some students at rmit, melbourne
more at www.jasondeacon.com

how to go viral

buy nothing! for free!

more here

orcon broadband connects new zealand with iggy pop

more fun stuff from vw's fun theory

take off your clothes. turn on the webcam.

There's no need to submit yourself to those harsh dressing room fluorescent lights now that Zugara's augmented reality dressing room app, Fashionista, has made it into the real world. The app is now being put to use on the online shopping site tobi.com. Shoppers use an AR marker to help them get into the right fitting position. With a simple flick of the wrist they can see how they fare in the site's different fashions. If shoppers can't decide if that bright pinks dress makes them look fat, they can take a picture and upload it to Facebook to get friends' opinions. (via creativity)

are you a chair or a table?

ikea promotes itself through facebook

get to the good things

Nokia teamed with Swedish agency Farfar to erect the "World's Biggest Signpost" in the center of London. The 50 meter tall, six ton motorized arrow showed off the "Good Things" feature of Nokia's Ovi Maps navigation system. Nokia phone owners would input their favorite haunts to a dedicated site, the giant LED arrow would display the name and direction of the spot, and change its position to point to it. (from creativity)

the world's highest commercial

and possibly the creatives too...

freshly baked book

"The old way of selling was to create safe, ordinary products and combine them with mass marketing. The new way is to create truly innovative products and build the marketing right in. But how does a brand make the transition from old to new? According to advertising gurus Alex Bogusky and John Winsor, it starts with the realization that the message is not the product, the product is the message. In Baked-In, they offer a step-by-step guide on how brands can adapt and thrive in this brave new world. Using these tools, Bogusky and Winsor have successfully marketed some of today’s most important brands, including Google, Nike, Microsoft, Patagonia, Toyota, and Burger King. They reveal how, through tools at hand — product design, brand history, internal collaboration — and the new tools of digital technology — YouTube and the web in general — companies can succeed in the 21st-century marketplace."
article here
order it here

how experiences are becoming the new advertising

full article by garrick schmitt at adage.com

Red Bull: Red Bull basically pioneered the experiential category. Not only did the brand rise to prominence by sponsoring alternative athletes and lifestyles, it went further by creating its own events, like Red Bull's Flugtag and even its own sports like Red Bull's Crashed Ice, which takes over old Quebec with a mix of hockey and motorcross. Even the brand's website has morphed into a blog, much like today's most popular publishers.

Camper: Most of us in the U.S. think of Camper as purely a comfortable yet stylish shoe brand. But the Spanish company is much more and pursues a brand ethos that's both traditional, cultural and fashion forward simultaneously. Proof: Casa Camper, stylish (but laid back) hotels in Barcelona and Berlin that embodies the brand's essence. Ditto for Camper Together which taps up and coming artists to create one-of-a-kind boutiques.

Guinness: Guinness may be 250 years old, but it's acting like a much, much younger marketer. The company has embraced experiential branding both literally and figuratively with its "It's Alive Inside" positioning. For its anniversary, Guinness offered up Remarkable Experiences, including a trip into space. It also released a pub-finder iPhone application with a social media twist. More impressively, the brand created the Guinness Storehouse, a seven-story building that functions as both museum and pub, that has now become one of Ireland's top tourist attractions. And, more recently, Guinness even wired up its rugby team with RFID tags (including balls and players) to capture a whole range of statistics about how fast, powerfully and effectively the game is played.

UNIQLO: Few companies have so used digital like Uniqlo to both build a brand and breakthrough to new consumers -- and on a truly global scale.The Japanese retailer surprises and delights consumers at every turn, whether through innovative iPhone applications, calendars, e-commerce, stylebooks and microsites. Uniqlo's experiential efforts not only express the brand, but reach new consumers who may live thousands of miles away from the nearest retail location.

Virgin America: Virgin America has gone further than most, ensuring that the experience is the marketing -- and advertising in many cases. The brand targeted tech-savvy consumers early on with its Red system entertainment console and in-flight WiFi. It showed off its dramatic interiors in promotions with Diggnation and YouTube celebrities; became an early adopter of Twitter for customer service; and reinforced its brand values through its simple booking engine on VirginAmerica.com. And now, for the holidays, Virgin America is partnering with Google to offer free WiFi for travelers.

Nike: Nike, of course, has been moving in this experiential direction for a few years. 'We're not in the business of keeping the media companies alive,'' Nike's Trevor Edwards told the New York Times in 2007. ''We're in the business of connecting with consumers.'' And so they have. The company continually earns kudos for consumer experience breakthroughs like Nike+, its online running community; the Human Race, a global running event; and more recently the Livestrong Chalkbot which enabled users to submit a text message that would be painted (digitally) on the route of the Tour de France.

the art of the trench

an interesting portrait of 1 trenchcoat and lots of people.
more at artofthetrench.com

target your market

you might think 'hot chicks' is a relatively well defined target market but just how niche can you go? check out:
hot chicks with fists in their mouths
hot chicks smiling at ground zero
hot chicks plunging their toilets
hot chicks with dogs with boners
hot chicks picking up dog shit
hot chicks with hot dogs in their mouths

mcdonalds idol

mcdonalds started a karaoke competition amongst their staff. article here

one walk for charity in china

website here at onefamily.org.cn/onewalk
video here

david carson on powerpoint, the communication of emotion and stuff

be like steve jobs

learn steve jobs' presentation secrets.
an example: "A demo. Neuroscientists have discovered that the brain gets bored easily. Steve Jobs doesn't give you time to lose interest. Ten minutes into a presentation he's often demonstrating a new product or feature and having fun doing it. When he introduced the iPhone at Macworld 2007, Jobs demonstrated how Google Maps worked on the device. He pulled up a list of Starbucks stores in the local area and said, "Let's call one." When someone answered, Jobs said: "I'd like to order 4,000 lattes to go, please. No, just kidding."
more here

ex-ad guy makes the world smile

after selling his agency, brian mullaney started smile train, an international charity that provides cleft-lip and cleft-palate surgery to children around the world.
ad age article here

espn and toshiba bypass agency

ESPN have helped toshiba (with no ad agency in sight) to create a new campaign to show how ESPN fans could use their products.
ad age article here

bobby mcferrin on expectation

World Science Festival 2009: Bobby McFerrin Demonstrates the Power of the Pentatonic Scale from World Science Festival on Vimeo.

crowdsourcing ad agency

interesting new agency - victors and spoils

terry richardson on the money shot

david ogilvy, the 'pope' of advertising

david ogilvy on tasting blood

sir john talks about giving it 160%

daffy's fitting dance

interactive cinema for daffy's from Johannes Leonardo

if i had a dollar for every new AR campaign...

...i could get a whopper!

veedub launches new car via an apple app game

more here

freshjive go naked

clothing brand freshjive have gone all anti-branding and dropped their logo.
more here at uncluttered

absolutely naked

in an absolut world there are no labels
more here

sexutives

nice copy. get yours here

twitter art

artist johanna basford is taking content suggestions for her latest artwork via twitter
follow her at http://twitter.com/johannabasford
and her blog
more at weheartstuff

photo projection with japans helicopter boys

mum 2.0

This summary is not available. Please click here to view the post.

how many of your online friends would back you in a fight?

a giant paint fight amongst a couple people and their online friends in a samsung viral. how many of yours would turn up?

toy soldiers

turning kid soldiers back into kids with unicef's cute new direct mailer. more here

this weeks latest and greatest virals and why

the adage article

not just a pretty face(book)

estee lauder are offering free makeovers and photo for your online social network profile pic.
more at adage and www.facebook.com/EsteeLauder

the battle for milkquarious

a trippy rock opera for milk. of course. see the whole 2o minutes in all it's zaptacular glory at www.milkquarious.com

she's heeeeeeeeeeeeeere

how wk launched caroline, the film. more here

levi's treasure hunt for $100k

more at goforth.levi.com/fortune

levi's pioneers

the next stage in levi's 'go forth' featuring a poem by walt whitman.

nike on digital

nike, wk, akqa and mindshare talk nike just doing it. interview here

no boobies on iphone?

iphone app censors dirty calculator words. but what if you really need to use the number 5318008?
more at revolution mag

talk to your daughter before unilver does

from the makers of dove and axe...
more at whatswrongwiththezoo
and the original...

on yer bike

now it's your turn to be hped (the computer, not the sauce)

nokia's new booklet

guy catches laptop in his butt

ouch

red bull's pitstop in times square

microsofts big waterslide

oops, i gave it away that it's microsoft

world record mattress dominoes

entertainment to sweeten the message using for a good cause

more at influx here

stefan sagmeister on the importance of taking time out (and bali) via TED

every 7 years stefan sagmeister closes his studio for 1 year and does stuff.

crowdsourcing marketing for new zombie film

vendetta films decide to give the marketing budget of the new zombie film, '[rec]2' to whoever can make the most buzz about the film.
more details at www.rec2.co.nz

it's all about context

advertiser vs consumer

150,000 ideas on how to help the world

vote now on who will get $10,000,000 of google's cash to make their idea happen.
more here

howies hand me downs

telling people they last in an interesting way.
more at http://hmd.howies.co.uk

google earth climate

check out what's happening to the world here

alex bogusky interviews alex bogusky on success

http://alexbogusky.posterous.com/why-not-take-a-moment-to-define-success-befor

big google brother is watching

more at fastcompany.com

a practical use for AR

monopoly monopolize the world

play here at www.monopolycitystreets.com

idaho is a piano

88 counties in ohio. 88 keys on a piano. a musical map ensues. i wonder who is the saxaphone...
play it here

interactive freerunning

click on to youtube to play here

87 things google creative lab thinks are cool

or see it at 3billion

star in sprint's now clock

check out the user generated clock at now.sprint.com/widget

viva the online social network revolution. still.

david droga talks

at the spikes, singapore 2009

puma f1 car made of clothes

want a lollipop?

dell and mtv are aiming to make the worlds biggest choir. sing along at www.amplichoir.com

1 of 574 clips

for new balance 574. more at 574clips.com

bing fastforwards ads in tv break

to advertise microsft's bing search engine, they fast forwarded the ads to bring you more tv show. article here

change your perspective with hbo

there's 4 sides to every story with hbo's new story cube. interesting story telling.
check it out at www.hboimagine.com

ikea tv - easy to assemble

ikea blatantly sponsored comedy show 'easy to assemble' starts season 2. set in an ikea store, we follow an ex-actress trying a normal life by working at the store. good to see a brand able to laugh at itself. with guest appearances from justin bateman, keanu reeves, the series already has 2 spin-off series in production. more at easytoassemble.tv
article here

is it bull?

new soccer/bullfighting mashup viral for sony's twilight football. more here

iphone apps with a purpose?

"Marketers Get Wise, Design Mobile Apps With a Purpose. They Recover From an Initial Spell of Get-Me-One-of-Those."

adage article here

thinking inside the box

zulu alpha kilo's pop-up shop answers the world's problems with creativity.
check it out at www.thinkinginsidethebox.ca
and an interview here

1 in 5 tweets mention brands

(image corbis)
article here

no kidding around with this lego house

james may is building a life-sized lego house with over 3million pieces for his tv show. i wonder if lego had anything to do with it.
more at geeksugar.com
and dailymail.co.uk